You’ll learn what CRM Analytics apps are, how they relate to the CRM Analytics platform, how you set them up, and how to use them. The CEO made it clear that CRM Analytics apps are the future of business intelligence at DTC. You know they depend on quickly discovering key insights from data and taking action. The team relies on your work for its success. Who’s better equipped than you to anticipate the eventual needs of users throughout your organization? And who better to roll out CRM Analytics apps and learn your team’s more detailed needs as they start to use them? You’re giving everyone in the company a flashlight, and you’re there to guide them to the insights hidden inside their data. (It sounded like he chuckled when he said that, but you’re not totally sure.)Īs in so many companies, Salesforce admin isn’t your only work for DTC-you’re also a business analyst and project manager, and you even meet with customers now and again. The CEO sounds particularly psyched: He passed you in the hall yesterday and said he heard you were going to solve all the world’s problems with the apps. You thought you’d seen it all but, all of a sudden, everyone around the company is clamoring for CRM Analytics apps. You’re the longtime Salesforce administrator for DTC Electronics, a leading provider of tablets, phones, and other hardware devices. With minimal setup, they provide best-practice dashboards that show you key performance indicators (KPIs) so you can quickly see the state of your business, explore your data through visualizations, and take quick action on those insights. Prebuilt CRM Analytics apps take away the complexity and shine a light on all your Salesforce data.ĬRM Analytics apps give you actionable analytics with ready-made dashboards that are automatically populated with Salesforce data. Looking in the dark corners can be complex-especially if you’re not a data expert. When you analyze data, it’s easy to look for business intelligence where the light is better. He answers, “Looking for my keys.” The woman says, “Where did you drop them?” Our hero answers, “Over there, near the corner.” The woman asks him, “Well, why are you looking for them here, in the middle of the block?!” He says, “The light’s better here.” Do you know the story about the guy down on his hands and knees after dark looking for something on the sidewalk underneath a street lamp? A woman walks by and asks him what he’s up to.
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